BRAND
Refer to the bussness and marketing conseo that helps peaple identify a particular company,product,or individual.Brands are intangible which means you can't actually touch or see them.As such they help peaples parceptions of companies their product or individual Brands company use identifying markers to help creat brand idenities withini the markert place.They provide enormouse value to the company or individual,Giving them a compeative edge over others in the same industry as such,Many entities seek legal production for their brands by obtaining trademarks.
TYPES OF BRAND
There are four(4) types of blands as listed below
- PERSONAL BRAND
- CORPORATE BRAND
- PRODUCT BRAND
- SERVICE BRAND
1.PERSONAL BRAND
Brand is not just for companies any more.peaple use tools like social media to build their own personas,There by boosting their brand.This includies regular social media post.sharering images and videos and conducting meet and greets.
2.CORPORATE BRAND
Corporate brand is way to companies to market themselves in order to give themselves an edge against their competations.They make series of impotant decisions in order to accomplish this,such as pricing mission,target market and values.
3.PRODUCT BRAND
This type of brand,which also known as merchandise branding,involves marketing one particular product.Branding product requers market reseach and choosing the proper target market.
4.SERVICE BRAND
This kind of branding applies to services,which often requires some activites,as you can't actually show services in a physical way
BUSINESS
Refer to an organization business is to an organization or enterprising entities.The purpose of bussness is to organize some sort of economic product {of goods or services}.Business can be for profit rntities or non-profit organizations fulfilling a churitable mission or furthering a social couse.Businesses range in scale and scope fron solo proprietorships to large international corperations.
Business also refer to the efforts anf activities undertaken by individuals to produce anf sell goods and sevices for prorfit.
TYPES OF BUSSINES
1.SOLE PROPRIETOSHIP
As the name suggests asole proprieship is owned and opareted by single person.There is no legal separation between the business and legal liabilities of business are the responsibility of the owners.
2.PARTNERSHIP
Is abusiness relationship between two or more peaple who together conduct business.Each partner contributes resources and money to the business and shares in the profits and lasses of the of business .The shared profits and losses are recorded on each partner taz return.
3.CORPORATION
Is a business in which a group of peaple acts as single entity.Owner are commonly refered to as shareholders who exchange consideration for corparation common stock.Corporation a business releaases owner of the financial liability of business obligations.A corparations comes with unfavorable taxation rules for the owner of business
4.LIMITED LIABILITY COMPANIES(LLCS)
This relatively new business structure and was first available in whyoming in 1977 and in other states in 1990s
A limited liabulity companies combines the pass-through texanation benifit of partnership with the limited liability benifits of corporations.
DIFFERENT BETWEEN BUSINESS AND BRAND
Brand set a foundation of how your business will be percelved.
Business sets a foundation for offers,marketing.etc
Brand Focuses on evoking on emotions from the custumer
Business focuses on driving sales and geting system within the company
Brand Focuses on experiences and hplding reationship
Business Focuses on the product and services.